ClearCoat Pressure Wash
Residential & Commercial Pressure Washing — Charlotte, NC
Website concept created for portfolio demonstration. Not built for a paying client.
The brief
ClearCoat serves homeowners and small commercial properties across the Charlotte area. Most competitors in the category lead with stock photos and vague pricing. ClearCoat does the opposite: a before-and-after slider, posted starting prices, and a 24-hour quote turnaround sit at the top of every key page.
Win the trust of cautious homeowners on the first scroll
Separate the residential and commercial sales paths cleanly
Publish starting prices to filter out tire-kickers
Make the quote request take less than a minute on mobile
Built to convert visitors into customers
Interactive before-and-after slider in the hero
01Six-service grid with starting prices and clear scope
02Residential vs commercial comparison table
03Customer reviews block sourced from Google with photos
04Short quote form with address autocomplete
05Sticky tap-to-call bar on mobile and 24-hour quote promise
06What changed, and why it matters
Generic 'Welcome to our website' headline with no proof
Headline, before-and-after slider, phone number, and quote button in one screen
'Call for pricing' on every service
Starting prices listed on every service card
Residential and commercial mixed on one confusing menu
Two clean entry points with their own pages and pricing
Fast where it counts — on a phone
Hero image set preloaded with width and height locked in
Mobile score on a simulated 4G connection
Site is usable before a typical homeowner finishes reading the headline
Every decision points at the form
A pretty site is not the goal. The job is to turn visitors into booked, qualified leads. These are the deliberate choices we made to make that happen.
Before-and-after slider is the first thing a visitor sees, before any sales copy
Starting prices on every service card remove the most common reason for bouncing
Quote form opens in a modal so visitors never lose their place on the page
24-hour quote promise displayed near every form to reduce friction
Looks sharp on every screen
More than seven in ten local-service visitors land on a phone. The layout, type sizes, and tap targets are tuned for that reality first, then scaled up to the desktop.
- Before-and-after slider works with touch and stays under 200 KB on mobile
- Tap-to-call bar pinned to the bottom of the screen on mobile
- Quote form reduced to four fields on the mobile breakpoint
- All copy passes a 16px minimum on phones with no horizontal scroll
Screenshots from the build
Built with a modern stack
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